Welcome to BEYUNIQUE

BEYUNIQUE IS AN ETHOS OF LIFE, FOUNDED BY LUCY YUN IN 2010. IT IS NOT DERIVED FROM BEY-ONCE, BUT IS CREATED FROM LUCY'S LAST NAME, YUN, COMBINED WITH HER MOTTO OF LIFE TO BE UNIQUE.

About

WHAT IS BEYUNIQUE?

BEYUNIQUE is an ethos of life founded by Lucy Yun. Since she was very young, she has been non-stop searching her soul. Her never-ending journeys continued from personality tests to travelling throughout Europe, Asia, Oceania and North America. One thing was very clear- she always yearned to be herself; not to be swayed by mega trends, brainwashed by mass media, or influenced by celebrities. When she moved to Vancouver in 2010, she created BEYUNIQUE, which means to be YUN (herself) and to BE UNIQUE. A decade has flown by, BEYUNIQUE still stands as a place for Lucy's self-expressionism.

Services

What Does She Do?

ART DIRECTION

Delivering a concept-oriented look and feel by building a photo shoot team, providing art and creative direction and set design.

GRAPHIC DESIGN

Specializing in branding, packaging design, stationery design, publication design, web design and UX/UI.

SOCIAL MEDIA CONSULTING

Providing on-brand social media strategies, creating visual contents and managing multiple social media platforms.

BRAND PROMOTION

Generating aesthetically-pleasing visual messages designed to promote brands, goods, ideas and services.

STYLING

Coordinating and balancing the right colours, silhouettes and shapes for person, prop and/or food styling.

PHOTOGRAPHY

Specializing in stylized editorials, conceptualized still life and candid photography that captures the moment.

45256

FOLLOWERS

1973

PICTURES

86812

COMMENTS

394600

LIKES

Clients

ENDORSEMENTS

PACKAGING DESIGN 98%
ART DIRECTION 95%
WEB DESIGN 92%
PHOTOGRAPHY 90%
img

Glyn Lewis

Owner, Kent Street Apparel

I hired Lucy to help me build profile for my up-start online apparel company (Kent Street Apparel). Lucy is incredibly talented and hard working. I greatly enjoyed our creative collaboration. Highly recommend!

img

Amelie Nguyen

Co-Founder, Anh and Chi

Lucy is fantastic to work with - she is a visionary who is full of creative ideas and a quick mind (and hands) to get the work done in a timely fashion! We loved her so much as our graphic designer on a project that offered her to work work with us in-house as a Creative and Marketing Lead. We would highly recommend Lucy for her gorgeous design sense, efficiency, and professionalism. Did I mention she is super fun and sweet too?! Thank you Lucy for bringing our creative projects to fruition.

Blog

LATEST FROM BEYUNIQUE

[Social Media] How I Grew My Instagram Account

My brain has been heavily preoccupied with thoughts about social media, especially Instagram. It has been months since they changed their logo, look and algorithm; which seems to affect my engagement significantly, and to be perfectly frank, more in a negative way unfortunately. Now, I hear comments from people that I had "BOUGHT FOLLOWERS," especially from those of who have not been a part of my journey since the beginning. People presume and believe what they want to believe. But it does not mean their beliefs are based on facts.






As you probably know, I have been suggested by the official Instagram account, twice. Once on November 28th, 2014 and then again on March 26th, 2015. I don't think Instagram has been the same ever since it got bought by Facebook, and I am not sure if they still have this Suggested User feature, but when I started using Instagram around 2013, there were tight communities of people who have been suggested, also people who were yearning and working very hard to get on the list as it is THE WAY to increase your followers enormously in short amount of time. I gained 2,800 followers a DAY f0r two weeks, at the first time it happened, and then 3,500 followers a day for another two weeks. At the end, it "stopped" at 64,000, which has been gradually decreasing and I've lost 10,000 over the year.



When I got suggested for the first time, which I still vividly remember; it was one Friday night and I was at home with my boyfriend watching Netflix and chill (laughing pretty hard as I am writing this expression, haha). I got an email notification so I casually checked it, which was the email above, from Instagram that I have been suggested. I got off the couch and started jumping and clapping like a crazy maniac (or a cute child, hmmm, actually a bit more like a maniac haha) 'cause I totally didn't see it coming and it was very unexpected, in a very, very good way because it made me feel like my hard work has been recognized and paid off.


I honestly don't know how Instagram found me, but I do know that they cared about Instagram community; and at that time I was attending Instameet, and commenting and liking people's pictures, which I guess can be measured as an engagement and involvement to the community. The 2nd time it happened, though, was shortly after I hosted #StrathconaMeet during Worldwide Instameet Weekend. 


I have been noticing that my engagement is way down ever since Facebook took over Instagram, there isn't as much emphasis on the community as before, and I see stupid contents such as promoting Kim Kardashian all over my Explore feed, more frequently than beautifully created and curated "real people's" work. I recently made my Instagram profile PRIVATE, and to be honest I really like it that way. I never started Instagram to get more "likes" and "followers," but I treated as a visual resume and personal expression, also a communal space where you can get to meet and connect with like-minded individuals and inspired by their creativity and learning from different experience, background and knowledge.


Social Media is a very personal matter to me, which is probably why I am enjoying my profile private. I don't want other people trying to control or think they have the right to have their say about it. I am free to do whatever I want in this world. If I wanted to be controlled, I would still be in Korea and working for a big corporate office. I would be a Buyer at Chanel Ltd. Korea by now. 


The funny thing is, I am saying this as I am an analytic person, not caring much about the followers or likes, that I am getting the similar numbers of likes, but I, personally, can focus on each individual who is commenting and discovering people from whom watching my Insta-stories (Which I really enjoy doing and having fun with, but it's so unethical of Facebook to knock off Snapchat entirely. Really, Facebook? Why does it have to have the exact same rule? Couldn't you have a slight degree of dignity to change it up a bit? Maybe having videos disappear in 48 hours, instead of 24 hours? I don't know. Something! I just find it wrong they copied the idea.) But hey, as a User who is more familiar with Instagram, all of my community exists on this one single platform. I cannot stress enough it is way more convenient as I was stressed out when had to take pictures, and videos separately on Insta-stories and Snapchat. I don't even use Snapchat anymore, although I don't agree with the ethics of Insta-stories, but I can't deny it is really, really convenient and much more engaging and entertaining for me.


Anyway, I just wanted to finish it up by quoting my favourite line from the movie The Interview (which by the way I have a slightly major crush on Seth Rogen, *bhahaha* insert his heavily "weeded" laughter), "Haters gonna hate us 'cause they ain't us." This post is dedicated to the people who hate me for no reason. I hope you get over me and move on to doing something bigger and better. Do something productive and creative instead of winging, bitching and complaining about other people's success. There are a lot of work to be done in this world, so focus more and use your time on changing the world to be a better place, not wasting your time talking shit about somebody or something that is simply not true. On that note, I am working on a small project which I cannot wait to reveal. I look forward to sharing more details with you all. Thank you for reading my post! 









xo,














Contact

Send Lucy an Email

Address

Contact Info

Do you have a project in mind? Email Lucy to book an initial complimentary session with her!

Location:

Vancouver, Canada

Phone:

+604 700 5633

Email:

beyunique @ gmail.com