Welcome to BEYUNIQUE

BEYUNIQUE IS AN ETHOS OF LIFE, FOUNDED BY LUCY YUN IN 2010. IT IS NOT DERIVED FROM BEY-ONCE, BUT IS CREATED FROM LUCY'S LAST NAME, YUN, COMBINED WITH HER MOTTO OF LIFE TO BE UNIQUE.

About

WHAT IS BEYUNIQUE?

BEYUNIQUE is an ethos of life founded by Lucy Yun. Since she was very young, she has been non-stop searching her soul. Her never-ending journeys continued from personality tests to travelling throughout Europe, Asia, Oceania and North America. One thing was very clear- she always yearned to be herself; not to be swayed by mega trends, brainwashed by mass media, or influenced by celebrities. When she moved to Vancouver in 2010, she created BEYUNIQUE, which means to be YUN (herself) and to BE UNIQUE. A decade has flown by, BEYUNIQUE still stands as a place for Lucy's self-expressionism.

Services

What Does She Do?

ART DIRECTION

Delivering a concept-oriented look and feel by building a photo shoot team, providing art and creative direction and set design.

GRAPHIC DESIGN

Specializing in branding, packaging design, stationery design, publication design, web design and UX/UI.

SOCIAL MEDIA CONSULTING

Providing on-brand social media strategies, creating visual contents and managing multiple social media platforms.

BRAND PROMOTION

Generating aesthetically-pleasing visual messages designed to promote brands, goods, ideas and services.

STYLING

Coordinating and balancing the right colours, silhouettes and shapes for person, prop and/or food styling.

PHOTOGRAPHY

Specializing in stylized editorials, conceptualized still life and candid photography that captures the moment.

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FOLLOWERS

1973

PICTURES

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COMMENTS

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Clients

ENDORSEMENTS

PACKAGING DESIGN 98%
ART DIRECTION 95%
WEB DESIGN 92%
PHOTOGRAPHY 90%
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Glyn Lewis

Owner, Kent Street Apparel

I hired Lucy to help me build profile for my up-start online apparel company (Kent Street Apparel). Lucy is incredibly talented and hard working. I greatly enjoyed our creative collaboration. Highly recommend!

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Amelie Nguyen

Co-Founder, Anh and Chi

Lucy is fantastic to work with - she is a visionary who is full of creative ideas and a quick mind (and hands) to get the work done in a timely fashion! We loved her so much as our graphic designer on a project that offered her to work work with us in-house as a Creative and Marketing Lead. We would highly recommend Lucy for her gorgeous design sense, efficiency, and professionalism. Did I mention she is super fun and sweet too?! Thank you Lucy for bringing our creative projects to fruition.

Blog

LATEST FROM BEYUNIQUE

[Collage] Spring has sprung


Spring is in the air! It's time to ditch black and add some accents of colors in your outfit. 

Clockwise: Yellow Belted Coat from Wilsonsleather.com, Pink Chain Bag from Topshop, 
White Dress with Black Peter Pan Collar from romwe.com, Pink Flat Shoes from H&M.

Happy spring! :)







[Trend Report] 2012 Spring/Summer 5 Key Fashion Trends



It's been a few weeks since New York, London, Milan and Paris had filled with a lot of fashionistas flew into the cities for the biannual fashion weeks. In spite of the events which were representing the upcoming fall season, I'm sure many of us are still dying to have the warm spring back. Which is why I think it's great time to go over 2012 Spring/Summer fashion weeks from New York, London, Milan to Paris to see what's in and what's out, also to forecast what to keep, store or throw away, or to have in mind what to buy for your spring shopping. These are 5 key trends that are the most outstanding through the fashion weeks that I personally picked for 2012 Spring/Summer season:




1. ARTISTIC DIGITAL PRINTS



There were many designers from Altuzarra, Alexander Wang, Dries Van Noten, Mary Katrantzou, Rodarte, Balenciaga to Prabal Gurung to name a few that presented their collections with own prints; some are made with digital technology and others with existing arts. Whichever how they created their prints, the common thing among them is that they suggested new creative ideas of mixing and matching prints in very artistic way. Altuzarra showed beautiful tops, pants and dresses covered with floral prints, Alexander Wang's collection was filled with sporty and sexy racing-motif tees and trousers. Dries Van Noten'd brought oriental landscape paintings inspired by nature into clothes that seemed to be drawn with ink.


One of the hottest designers in New York, Prabal Gurung's collection was dominated abstract prints in purple, not in an overwhelming but very romantic yet erotic way as having a variety of fabrics such as silk and chiffon with a hint of black leather.


Balenciaga's collection was reinterpreted the traditional archives to the post-modern prints that seemed like stroke-drawn, the leading designer of women's purse Reed Krakoff's abstract prints were well-refined and sophisticated with simple silhouette, Mary Katrantzou's collection was full of flower-garden-inspired prints which securing her position as Queen of prints in London. Rodarte's collection was as if visiting Vincent van Gogh Museum as it'd seen with the popular paintings of him such as Sunflowers or The Starry Night. 





2. ALL-IN-WHITE


The second outstanding trend of 2012 Spring/Summer is head-to-toe white looks which'd shown by Raf Simons from Jil Sander, Phoebe Philo from Celine, Karl Lagerfeld from Chanel, Victoria Beckham, Dries Van Noten and Haider Ackermann. 
Phoebe Philo from Celine'd designed over-sized and cocoon-shaped jackets with exaggerated pockets, clean and sharp silhouetted tops and blouses with peplum details.

It wasn't that hard to find all-in-white looks from other designer brands such as Chanel, Hermes, Haider Ackermann, Alexander Wang, Stella McCartney, Dries Van Noten, Victoria Beckham to Altuzarra. It is definitely one of the strongest trends in this spring, although it could be pretty hard to pull off in real way as they are many elements that will make it dirty.




3. OPTIMISTIC SPORTISM


This spring, a lot of fashion designers seem to convey positive energy as the global economy's been not doing so well. The cool, sporty and positive vibes were shown from Alexander Wang, Balenciaga and Victoria Beckham.


One of the dearest fashion shows London Fashion Week, Burberry Prorsum also reformed classic Burberry jackets into playful and sporty anoraks. Marc by Marc Jacobs's look was as if he designed a uniform for American national team, and the representative of , Isabel Marant showed cool and hip Parisian chic with active anorak jackets.



4. ORANGE CRUSH


In 2012 S/S season, you probably will have to keep various shades of pinks in your wardrobe, because the hottest color for this spring is not pink as usual unfortunately. As you can see above and below, there weren't many designers showing pink in their collections, but sun-bursting orange colors were painted in many runways. Mary Katrantzou, Diane von Furstenberg,  Dolce & Gabanna used oranges mixed with patterns and prints, whereas Micheal Kors and Isabel Marant tie-dyed orange-colored fabrics.


Victoria Beckham and Marc by Marc Jacobs's collections were full of playful and casual pieces in orange, whereas Hermes, Donna Karan and Doo.Ri's were showing more sophisticated and feminine shades in orange.



5. ROMANTIC PEPLUM


Peplum's been a strong fashion statement since last F/W season, but it doesn't seem to be washed away this S/S season either. Givenchy showed mannish suits with cigarette pants that mainly focused on the feminine peplum on the center. Marc Jacobs didn't miss the mega trend as showing peplum-pointed skirt-suit. The fashion designer who's known for knowing women's body very well, Phoebe Philo of Celine showed various tops and jackets with peplum effect. Also, Stephano Pilati's Yves Saint Laurent and Jason Wu showed peplum tops or dresses in pretty pink.






It took me nearly 2 weeks analyzing, collecting the material and writing this trend report. In the meantime, all of the F/W Fashion Week from New York, London, Milan and Paris had finished. I must admit, there can be quite a bit of grammatical mistakes and errors, but I hope you enjoy this article and find it helpful. Thanks so much for visiting BEYUNIQUE!








PHOTO CREDIT: STYLE.COM 
PHOTOS EDITED BY YUN

[Outfit] Fashionably Blonde

I have always been a sucker for dying my hair colour since I was really young. I remember I 
used to be so scared of getting caught of my hair colour changed to teachers in schools after 
breaks as they had very strict rules about students' appearance. In grade 12, my home 
teacher who was an extraordinarily hysterical lady gathered all of my classmates and 
stranded around them as catching what the gals(it was a female high-school) been up to 
during the break. Of course, she caught my lightly-brown hair with a little bit of curls. I 
insisted it's my natural hair colour and style but she didn't trust me, unfortunately. The 
result? I had to straighten and dye my hair black right the day after. 


Despite my teachers and schools's desperate policy to prevent anything that might distract
students from getting good grades at the university exam, I haven't stopped my hair dyed 
a variety of brown, black or even cherry-ish red colours. But I have never tried blonde. 
Which is why I was quite nervous in the morning of my hair appointment with the hair 
stylist, Shane who's not only an amazing hairdresser but also is very stylish. At Au Soleil
 in Gastown, where beautiful chandelier shining on the ceiling and brick-walls with antique
 mirrors that make you look prettier, he made the magic happen.



 Baroque-esque chandelier



Au Soleil Spa & Salon: 118 W. Hastings, Vancouver








Wearing Vintage fur jacket, H&M sheer button-up shirt, Bedo Belt 



What do you think? Do I look good in blonde? Or would you prefer me to stay in brown hair?



[Collage] Garden Party




I know I posted "Mad for Prints" not while back, but I haven't got this flowery pattern over
 yet. These are the items that I would die for my upcoming photo shoot. I only have a floral 
skirt in my closet, which means that I gotta get these all from somewhere. I've got my eyes 
on window display of every shops walking by. Can't wait for garden party with floral items!




Platform: Wetseal.com
Clutch: Nine West
Bustier: TopShop
Coat: Etro

Pants: H&M





[Outfit] The Ides of March


Finally I took the action about what I've only thought of in my mind: 
Creating a look book team! Now I've got great talents donated and dedicated 
for this project. With the amazingly talented Photographer Darum Eum, 
the outcome couldn't look better. The photoshoot day chosen was very improvised 
just because of the weather which was coincidently on the ides of March



 All rings and bangles from Seoul, Rebecca Minkoff MAC Clutch

Leopard Fedora, Striped sleeveless top from Seoul


And also I've done hair consulting today with an wicked Hairstylist Shane! 
I'm probably going to get it dyed as blonde. I am not entirely sure if I would 
look good in blonde since I've never gotten it done on my hair.
It's a bit scary to be frank yet I love trying something new!
What do you think? Do you think I'd look good in blonde? :)




More stylish photos coming up soon!  So please keep visiting my blog "beYUNique". 
And don't forget to hype me or become a fan of my look book. Thank you so much! xx


[Collage] Mad for Prints

2012 Spring is not only about flower prints as the springs in the past, but also fruits, natures, 
paintings and abstract prints that are sophisticated, refined and polished. Just like the art. 


From left to right, clockwise: 
1. Mary Katrantzou
2. Christopher Kane
3. Paul Smith
4. Camilla and Marc
5. Milly
6. Mary Katrantzou





Contact

Send Lucy an Email

Address

Contact Info

Do you have a project in mind? Email Lucy to book an initial complimentary session with her!

Location:

Vancouver, Canada

Phone:

+604 700 5633

Email:

beyunique @ gmail.com