Welcome to BEYUNIQUE

BEYUNIQUE IS AN ETHOS OF LIFE, FOUNDED BY LUCY YUN IN 2010. IT IS NOT DERIVED FROM BEY-ONCE, BUT IS CREATED FROM LUCY'S LAST NAME, YUN, COMBINED WITH HER MOTTO OF LIFE TO BE UNIQUE.

About

WHAT IS BEYUNIQUE?

BEYUNIQUE is an ethos of life founded by Lucy Yun. Since she was very young, she has been non-stop searching her soul. Her never-ending journeys continued from personality tests to travelling throughout Europe, Asia, Oceania and North America. One thing was very clear- she always yearned to be herself; not to be swayed by mega trends, brainwashed by mass media, or influenced by celebrities. When she moved to Vancouver in 2010, she created BEYUNIQUE, which means to be YUN (herself) and to BE UNIQUE. A decade has flown by, BEYUNIQUE still stands as a place for Lucy's self-expressionism.

Services

What Does She Do?

ART DIRECTION

Delivering a concept-oriented look and feel by building a photo shoot team, providing art and creative direction and set design.

GRAPHIC DESIGN

Specializing in branding, packaging design, stationery design, publication design, web design and UX/UI.

SOCIAL MEDIA CONSULTING

Providing on-brand social media strategies, creating visual contents and managing multiple social media platforms.

BRAND PROMOTION

Generating aesthetically-pleasing visual messages designed to promote brands, goods, ideas and services.

STYLING

Coordinating and balancing the right colours, silhouettes and shapes for person, prop and/or food styling.

PHOTOGRAPHY

Specializing in stylized editorials, conceptualized still life and candid photography that captures the moment.

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FOLLOWERS

1973

PICTURES

86812

COMMENTS

394600

LIKES

Clients

ENDORSEMENTS

PACKAGING DESIGN 98%
ART DIRECTION 95%
WEB DESIGN 92%
PHOTOGRAPHY 90%
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Glyn Lewis

Owner, Kent Street Apparel

I hired Lucy to help me build profile for my up-start online apparel company (Kent Street Apparel). Lucy is incredibly talented and hard working. I greatly enjoyed our creative collaboration. Highly recommend!

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Amelie Nguyen

Co-Founder, Anh and Chi

Lucy is fantastic to work with - she is a visionary who is full of creative ideas and a quick mind (and hands) to get the work done in a timely fashion! We loved her so much as our graphic designer on a project that offered her to work work with us in-house as a Creative and Marketing Lead. We would highly recommend Lucy for her gorgeous design sense, efficiency, and professionalism. Did I mention she is super fun and sweet too?! Thank you Lucy for bringing our creative projects to fruition.

Blog

LATEST FROM BEYUNIQUE

[Interview] With Photographer Issha Marie




DESEESION Magazine is a concept magazine I created for art and creative directors, content creators, artisans and artists. It is designed for decision makers who are seeing, interpreting and expressing life and art through their own eyes. Upon conceptualizing the first issue to be still life theme, I interviewed my fellow artist and frequent collaborator, Issha Marie to pick her brain for her tips and struggles as a freelancer photographer. As below, I am sharing the entire interview with some of the photos from our past collaborations. To see the magazine design, click here.





LY (Lucy Yun). Tell us about who you are.


IM (Issha Marie). My name is Issha Marie. I am [currently] a Vancouver-based visual artist, and a fine art and commercial photographer, dealing mostly with food, high concept still life, and some fashion.



LY. As an artist, whose work do you admire?

IM. I look to many, many artists for my influences. My all-time favourite photographer is the late Francesca Woodman, whose movement work and analogue provocative self-portraits still inform much of my visual art practice today. The late Louise Bourgeois is also up there, alongside my favourite contemporary female artists, Cindy Sherman, Suzy Lake, Janine Antoni, Kara Walker, and Carrie Mae Weems. Moreover, I look to the work of Gregory Crewdson for inspiration around cinematic and psychological narratives, Alexey Titarenko and Michael Wesely for their time-based slow-shutter work, and Tim Walker for his whimsy. Many more artists should make this list, but that will probably take a lifetime to list!




From an impromptu collaboration with Issha Marie




LY. What creative projects do you do on your own time?


IM. It’s funny — I’ve shied away from this era for much of my visual arts career, even when I was an art student — but I am now very much exploring the Dutch Renaissance in my work! There is something about the overtly lush and saturated colours of the old-world still life that really speak to me at the moment. The symbolism and the visual metaphors are like cherries on top of a cake for me; the Dutch Masters really played with that, especially in the vanitas paintings. When I was an art student, and up until about a year ago or so, I found this era of art to be quite contrived and stuffy, but I am embracing its traditions and finding ways to decolonize eurocentric art practices to put forward my own voice and my stories as a person of colour exploring her heritage and her family’s past.


LY. Where do you find inspiration from when you create your work?

IM. I have an extensive library of artist mono graphs and niche magazines that I find myself poring over when I am faced with an assignment or a flash of an idea that I am itching to shoot. My physical library is my old-school Pinterest. It is very, very easy to get caught up in the dangerously pervasive nature of the world of social media and the images of today’s contemporary photographers that pepper the stream; people’s work really starts to look similar to one another’s on Instagram feeds. It is very important to take a step back and look at the past for inspiration on how to innovate in today’s market; for me, those years prior to the 2000’s were the golden ages of innovation in visual media. There was no social media - only galleries, publications, television.





Collaboration with Maxime Vialade (Floral Design) & Lucy Yun (Art Direction). Photographed by Issha Marie




LY. What tools do you rely on in your day-to-day work?

IM. Besides my camera and studio lights, my Wextensive collection of props. It drives my partner crazy; I have amassed a vast collection of what looks like trash to everyone else: dried florals, a couple of tumbleweeds, dried seaweed, seashells, rocks, crystals, ceramics, crinkled foils and plastic — anything that sparks my imagination when it comes to adding texture and interesting light to photographs.



LY. What are the most challenging thing you’re facing  as a freelancer?

IM. Honestly, it’s my lack of social media marketing skills and lack of Instagram clout. The freelancer really relies heavily on the look of one’s feeds these days, and the Instagram algorithm that puts the most-liked photos on the top of people’s feeds ensures that photographs from people like me whose number of likes do not compare to those of the giant IG superstars virtually gets unseen. I have to work three times as hard to keep producing content to get those numbers and that level of viewership up, but it’s honestly overkill, and can lead to burnouts in creativity. I find I have to distance myself from that world though, and work on my own pace and just release content when I have content to release.





LY. How do you keep motivated to meet tight deadlines?

IM. Ooooof. Hahahaha! I am the queen of procrastination. I always have been. But if the deadline is really dire, I put on a comfort show in the background and park myself in front of the computer to edit away, sometimes eschewing the need to eat unless my stomach absolutely puts up a fight I cannot ignore [read: angry growling, or when I start to get faint].



LY. Have you experienced a creative block? If so, how did you manage to overcome?

IM. Too many times! Sometimes, all it takes is a lengthy break from creating anything instead of forcing anything out of yourself so that when you do get a flash of inspiration, you are rejuvenated to create again! Do something extremely different from the art of creating. I like to read, immerse myself in a show or a movie, or go out with friends. Oftentimes, when I am itching to shoot but don’t necessarily have the ideas or the creative spark, I go back to the darkroom to print photographs from negatives I already shot, or take out the ol’ analogue camera and shoot a bunch of interesting textures or derelict structures.








LY. Do you have any tips for art students who would want to be a freelance artist/photographer?

IM. Never stop shooting/experimenting. Oftentimes, my ideas come from the odd capture from my iPhone. Go to galleries, see films, read books. Take a break from social media - the world out there is too rich to be consumed by what you see online. You can hone in on a style that is completely your own, but is inspired by what you have taken in beyond the digital world. Be prolific in your craft, but be kind to yourself too. It’s okay to take breaks in creating. We all need our own ways to recharge.



LY. Do you have any tips for art students who would want to be a freelance artist/photographer?

IM. Never stop shooting/experimenting. Often times, my ideas come from the odd capture from my iPhone. Go to galleries, see films, read books. Take a break from social media - the world out there is too rich to be consumed by what you see online. You can hone in on a style that is completely your own, but is inspired by what you have taken in beyond the digital world. Be prolific in your craft, but be kind to yourself too. It’s okay to take breaks in creating. We all need our own ways to recharge.


[Published] In Your Dreams


Since I've been on Instagram for a quite some time, I'd found myself nothing but bored with the app. I have to admit that it has been such a great tool for discovering and connecting with artistic, creative and inspiring people all over the world; however, I was at a place where I am neither as inspired nor connecting as much. All I was getting was sponsored advertisements supposed to be suited to my liking, accurately figured out by "carefully-curated" Instagram Algorithm. I also often find myself feeling discouraged by lesser amount of "likes," than before the app was bought by Facebook; I also kept on comparing and analyzing with other people's engagements who have been suggested by Instagram like my account. At one point, it seemed to have more negative than positive impact on my life. I had some time off of it, which was helpful temporarily, but that negativity was still there. 

One day, I circled back on thinking why I started using the app and what I loved about it the most- It was never about the numbers. Although I've met a few people who judge you purely based on how many followers you have, I really didn't care about the amount of followers or likes. Of course, it would be a lie if getting more likes and comments didn't make me feel somewhat validated; though, what I liked about it was the fact that it can be used for a pure joy of personal expression, at least for me. I always treated it as my visual resume- and at one point, it felt like a job which probably is the main reason why the fun part has taken away. 

After the much-needed reevaluation, self-analysis and a good amount of Insta-detoxing, I've decided to continue using the app, but in a slightly different manner. I wanted to take it to a more conceptual way, to maximize the self-expression part that I enjoyed the most. I started collaborating with creative people in the city. This time, I collaborated with a talented photographer, Alisa. We've been following each other on Instagram but never met in person. I reached out to her for a photo shoot with the concept I had in mind. Even though I gave her a short notice, she graciously agreed to collaborate. 

In the previous week to the shoot, I popped in to MAC Cosmetics, where I connected with this lovely make-up artist, Luke, who complimented on my outfit immediately when I walked into the store. He was so bubbly and friendly, we started following each other on Instagram. It turned out he was also doing creative photo shoots on the side. He also joined to collaborate for this photo shoot as well. 

That's how this "In Your Dreams" collaboration happened. Alisa, who is a seasoned veteran photographer from Bilbao, Spain, got our work published by PAP Magazine. I am very thankful to all the people who have been involved in the project. I would like to thank Laurence and Chico for their out-of-worldly creative clothes, and also Maison Birks for providing such beautiful jewels. I hope to keep on creating images to express myself and collaborating with other creative people continuously. 










Transitioning...

It's more than a year since I contributed something on my blog. So many things have happened in the last year or so. I took a gap year after quitting a job, travelled to Japan, and spent quality time with my best friends in Korea. By doing so, I was able to come back to Vancouver with fresh mind, positively charged and motivated self, ready to take on the next chapter. One thing I was clear about was that I no longer wanted to work in fashion industry. Having spent a decade in the industry was so toxic to me, since I had to work with a lot of catty, dramatic and jealous people who are full of themselves and their egos. I also sick and tired of all the consumeristic trends too. 

So I decided to move on and start looking around for other options. One option that jumped out and grabbed my attention was going to school to learn Graphic Design, which is something I've always yearned to learn but hesitated for some reason. I also looked into a Master's program; Masters of Digital Media which was affiliated with SFU, UBC and Emily Carr. The program looked intriguing but I just couldn't justify the ROI of $44,000 from something that I've been doing for a while. I wanted to learn something from practical, gain some tangible skills that I could utilize for launching my business of my own. One day, I finally took a courageous step, made an appointment with school advisor. Before I knew it, I was signing the paper to enrol at the school.






The school has started last month, and so far it is going well. I self taught how to use Photoshop in grade 6, but I am pleasantly surprised how learning step by step in depth from school is allowing me so much to design images from my head to create physical output. It feels like I am on the right track. I am definitely looking forward to learning more, absorbing new skills and applying them with my knowledge to create something aesthetically beautiful and pleasing.










Another focus I've been working on is to collaborate and create visually interesting, eye-catching photography. I always have taken my Instagram as a visual resume, but never taken into a consideration of "curating the feed" to have it please other people. Until this day, it truly is a visual expression to me. But over the years, I became bored of Instagram. I wasn't inspired by people on my feed as much as before. I am assuming my feed probably appealed the same to other people. 



















So lately, I've been collaborating with talented photographers in the city: experimenting different styles of photography, using unusual objects, trying different poses, and even using Photoshop. I've always liked collaborating with people but it has become a real joy since I took more creative art direction with like-minded people. Like somebody said, "true passion is when you do something even when you are not getting paid to do it." I am truly enjoying the whole process from choosing a location, styling, conceptualizing to executing the shoot. It's so much fun! 








Dress by Alex. S. Yu



So here, I am sharing the few photos from Chilliwack Sunflower Festival with a very talented photographer, Fritz. I chose the location because I thought it would be fun to be out in the field. Although it was challenging to change into 3 different outfits as it was pretty muddy, but I am stoked with the result Fritzy and I have created together. What do you think of these images? Feel free to leave a comment to share your stories and opinions. Thanks for visiting my blog!


Xx, Lucy

[Travel] A Weekend Getaway with Lincoln Continental


I think I am sick. I cannot stop thinking about going somewhere. Somewhere faraway, somewhere I have never been. In Korean, we call it "Yeokmasal" which means you have a life with karma to travel. I've always known that I have Yeokmasal with me, but I didn't know to what degree. Recently, I quit my job which involved a lot of negative feelings. I was getting tired of the whole fashion industry, which sprouted from the consumerism, as well as the fact that it is the most polluting industry followed by oil industry. 


I didn't know what to do. I didn't know what I was passionate about anymore. I felt lost. It was one of those dark moments when I received an email from a local PR firm on behalf of Lincoln Canada, saying that they wanted to send me to New York, Miami, The Hampton or L.A. I quickly jumped on a call to learn more about the opportunity. Long story short, Lincoln Continental, the car they wanted me to use, wasn't available at the dates I proposed, so it ought to be a domestic trip. My significant and I chose Kelowna since I haven't been there. We picked up the car on one summery day in Burnaby and started our journey.


The car we picked up, Lincoln Continental, which in tinge of deep ocean blue with subtle glitters, was fully loaded with cool options like massage on car seats. While abusing(?) its function to the fullest, we arrived at our destination. The hotel we booked is The Private Royal Residence, which was located on a beautiful seawall in Kelowna. We were given a room right by the pond in front of the hotel. After quickly dropped off our suitcases, we were off to dinner.


Originally, we were booked at a local restaurant called Basil & Mint, but we decided to go to Raudz due to its location that was near by our hotel. This small restaurant recommended by my friend Kim actually ended up to be one of the BEST restaurants we have ever been; everything including the service, freshness of local ingredient, uniquely developed menu and its taste were all well-harmonized. Just like our favourite restaurant in Charleston, Husk, Raudz gave us such a pleasant and happy experience. 






We ordered Crab Cappuccino and Mussels with a freshly squeezed Blueberry Martini and Elderflower-infused cocktail to start. Crab Cappuccino was a crab bisque made in a cappuccino style mug with a little bit of milk foam on top. It was something we've never seen before and its taste was unforgettable. As for entree, we ordered Halibut and Rib-eye steak which both were presented and executed with perfection. We finished with Creme Brulee and Salted Caramel Crumble.





On the next day, we decided to go check out wineries in Kelowna. The first winery was Grey Monk, which was about 45 minutes away from our hotel. Initially, we thought of having lunch there but couldn't resist our hunger. After a quick bite at a local Mexican restaurant on the way, we arrived at Grey Monk Winery, which was located on a beautiful lakeside.





The 2nd stop was Mission Hill Winery. Because I booked a cheese and wine tour in advance, we were welcomed with beautifully pink-toned rose wine, and then introduced to the history of their massive facilities and their various kinds of wines. The coolest thing was their vintage wine cellar, which smelled like oak barrel and dirt. The tour finished off by having us try 3 different kinds of wine paired with 3 kinds of cheeses in a nicely decorated room at the wine shop.



Overall, we had a fantastic time in Kelowna; the drive was so scenic, the ride was so smooth, no stress was involved. I am very grateful that I was chosen to take a ride in the new Lincoln Continental and got to see Kelowna with my significant other. I'd like to thank Eva, Chantel and Jessica from Talk Shop Media for coordinating everything for the trip. - Lucy






Contact

Send Lucy an Email

Address

Contact Info

Do you have a project in mind? Email Lucy to book an initial complimentary session with her!

Location:

Vancouver, Canada

Phone:

+604 700 5633

Email:

beyunique @ gmail.com